Archives for January 2011

Down on your R’s

Everyone seems to be talking about the R-word these days don’t they? You know… Recession!

Now I suppose in some ways that I’m a traditionalist; I was brought up with the old idea that good basic schooling was founded on what was then termed the three R’s (Reading, wRiting and aRithmetic) – actually that acronym always caused me a problem but I suppose it didn’t actually include spelling!

So the little challenge I set myself was to come up with the three R’s to boost your business and beat that other R-word… and here they are.

Number 1 – Reach out to your existing customers – you’d be amazed at how many businesses don’t bother to keep in touch with existing customers. They know you; they’ve already bought from you so they are the easiest ones to get to buy again. Use newsletters for example to tell them what you are doing and to announce special offers.

Number 2 – Raise your sales activity – don’t just sit there waiting for orders to come to you; go out and get some. Pick up the phone and talk to people; go out and visit existing customers; do something positive to increase your sales every day.

Number 3 – Referrals are one of the best forms of getting new business – go to networking meetings and tell people about your business; make sure that people know what sort of customers you’re looking for and ask for referrals (especially from existing customers).

There you are; my three R’s for boosting your business out of the recession.

So if you know a business that’s down on its R’s please give them these three and refer them to me