In the book Alice in Wonderland by Lewis Caroll, there’s a lovely quote that goes something like this.

Alice, coming to a fork in the road asks; “Which road should I take?”

“Where do you want to go?” responds the Cheshire cat.

“I don’t know,” Alice answers.

“Then,” says the cat, “it really doesn’t matter.”

 It’s just like in business; if you don’t know where you want to go then it doesn’t matter which way you turn because any way could be right or wrong for the business.

 Could you have a successful business without the vision of where you want to go? Quite possibly… but then how would you know?