In the book Alice in Wonderland by Lewis Caroll, there’s a lovely quote that goes something like this.
Alice, coming to a fork in the road asks; “Which road should I take?”
“Where do you want to go?” responds the Cheshire cat.
“I don’t know,” Alice answers.
“Then,” says the cat, “it really doesn’t matter.”
It’s just like in business; if you don’t know where you want to go then it doesn’t matter which way you turn because any way could be right or wrong for the business.
Could you have a successful business without the vision of where you want to go? Quite possibly… but then how would you know?