One of the most important things I need to establish with my clients is their definition of success because I can’t help them achieve success if I, or they, don’t know what they mean by it.
I did hear an amusing definition of success the other day which was: success is the happy feeling you get between the time you do something and the time you tell a woman what you did … well I thought it was amusing!
From the point of view of my existing clients, success could be defined as: more sales, more profit, more ideas, more time or sometimes, less stress, fewer problems, or lower expenses. Whatever my clients decide is their definition of success I will work with them, on a regular monthly basis to achieve their ideal.
A final key point here is that once you have defined what success actually does mean for you then it’s far easier to recognise it once you have achieved it and then you can celebrate it… before moving on to decide what the next definition of success (for you) will be
Anyway, if you know the owner of a small business who wants to become more successful, then please refer them to me and I’ll help them to both define it and achieve it.