Archives for February 2012

Killing Frogs

There is an urban myth that states that to kill a frog you just need to put it in boiling water – it isn’t true; the frog would just jump out!

If you want to kill a frog you put it in cool water and then very gradually increase the temperature of the water until it boils. The frog will adjust to the changes up to the point where the water is too hot; at which time it just gives up and dies.

So what’s the point I’m making? Well, small businesses are a bit like that frog; they adjust to the small changes around them; they put up with minor problems and inconveniences; they get used to things being wrong – until at some point everything reaches a crisis… and the business just dies.

As a business coach, I help business owners to understand their current situation and to be aware of how it is changing over time. I help them to predict the metaphorical boiling water – well before it boils!

So…if you know a business owner who wants to stay cool then give them my contact details; we can have an introductory chat over a nice cup of tea – a far better use for hot water

(No frogs were harmed in the making of this short blog!)