Sales and Marketing for small business

SmartSTART

If you operate a small business, your sales and marketing needs to be highly effective if you are to realise a continuous supply of new customers.

This may be straightforward if you already have significant experience in this area, but what if you don’t?

How do you develop a sales and marketing operation that is right for your business, and continually creates new customers as well as increases repeat business from existing customers?

The answer is SmartSTART for small business!

SmartSTART enables you to leverage the extensive sales and marketing capability of Charting Success to develop a highly effective, respected, integrated and customised sales and marketing operation at a price you can afford.

SmartSTART enables you to develop your own sales and marketing operation at your own pace, in a style that reflects the culture and resources of your business.

SmartSTART overcomes the problems associated with juggling various suppliers from web designers to print companies, from PR activities to advertisers. You can now develop a congruent sales and marketing strategy that maximises the return for you whilst recognising the limited budget you have available.

Look at what you get with a unique and customised SmartSTART programme for your business:

Initial workshop to explain in understandable and jargon free terms the key elements to develop an integrated sales and marketing strategy for small business.
Initial consultation to understand your current practices and your aspirations and goals for your sales and marketing operation
A unique, step by step plan to get your sales and marketing operation delivering regular new customers and more business from existing customers
Managed access to key suppliers of products and services to ensure you only get the services and products you need for an integrated strategy
Ongoing education and training to help you adjust to building the sales and marketing capability in your business
Individually assigned business coach to track and support your progress and success

If you have a limited budget, and limited experience in a sales and marketing background, how much time will you spend finding the best approach to build your sales and ensure customers keep coming back?

SmartSTART gives you the edge over your competitors by giving you the key to successful sales and marketing, not just in the short-term, but by enabling you to develop your own capability whilst reaping the benefits and years of experience of our own business coaches.

Faced with today’s myriad of suppliers to small business, all promoting the right solution to your sales and marketing needs, can you really spend the time, trying different scenarios, and wasting essential funds and profits on false start marketing activities and low performing sales resource?

Here are just a few of the possible choices you have to consider when building up your sales and marketing capability:

Advertising, Direct mail, E-mail shots, Web-site, Search Engine listings

PR campaigns, E-commerce Blogs, Vlogs and Podcasting

Telemarking, Promotional goods, Directory entries, Referrals

Loyalty schemes, Partnering Books, brochures and collateral

Telesales, Recruit sales people, Manage Sales people

Sales through channel, Sales direct, Networking clubs

Seminars and workshops, Trade and consumer shows

Article writing, Customer databases, TV/Radio, Sponsorship

As you can see the list is endless, so how do you decide what is right for you, and your business. To consider all these options is time consuming, involves potentially expensive trials and no guaranteed return. You’ve probably heard the expression “only 50% of advertising works, just not sure which 50%”

You will hear many people discuss the differences between sales and marketing. How important branding is, building a pipeline of business, etc.

However, running a small business requires you to have a lean sales and marketing machine, that’s proactive, responsive, ethical and results generating. To achieve this, you need a highly integrated sales and marketing capability that reflects the size and investment capability of your business and leverages the relevant activities to maximum benefit.

How often have you found that many suppliers, do not care about how their activities will integrate with what else you may be considering?

They don’t, because they want the most revenue from you, not have it spent with others.

They specialise in what they do, they don’t know about the other areas of your sales and marketing operation, so they cannot integrate their activities.

SmartSTART is your next generation Sales and marketing Engine – It enables you to step up the pace, develop the capability and deliver continuous increases in performance over time.

SmartSTART will provide the motivation, training, planning and execution of a high performing sales and marketing capability for owners of small businesses. So whether you are running a lifestyle, cake decorating business or a small engineering firm, SmartSTART will help you get more. More success, more sales, more customers.

More importantly, in a style and approach that's fun as well!